Our Data Scientists create a digital twin of your customer base using your customer data and prove how much more margin loyalty could deliver for you.
Design and launch
Our Loyalty Experts apply margin creating program designs, proven across 150 million loyalty members, to create, test and launch your loyalty program.
Improve
Our Mission Control working with the digital twin of your customer base constantly improves your margin and lowers your costs.
Clients
We’ve worked with leading brands
team
We're a team of experienced data scientists, loyalty experts and loyalty program owners.
David Parsons
CEO
Tim Tyler
Managing Partner
Simon Rowles
Partner
Lucy Wilkinson
COO
Julie Dormand
Chief of Staff
Leigh Dewar
Partner
Alex Lehwaldt
Principal
Kelly Casey
Principal
Ana Popovic
Data Manager
Nicholas Bills
Manager
Maria Corinne
Program Manager
Siofra Timmins
Senior Consultant
Ru Samson-Nanu
Client PM
Candice Ng-Chee
Consultant
Danni Russell
Consultant
Jovan Popovic
ML Engineer
Christelle Swanepoel
Analyst
Mark Sage
Advisor
Phil Gunter
Advisor
Stuart Melim
Advisor
mission control
Your programme should keep getting better.
Mission Control plugs into your programme and runs the maths, continuously.
It builds a live digital twin of your members — what each one costs, what they return, and where margin is leaking — then tells you what to change. The same engine our team uses to lift margin and lower costs over time, plugged straight into your programme and running around the clock.
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